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Miami’s Circa 39 Hotel Switches to Utell® Hotels & Resorts

Miami’s Circa 39 Hotel has switched to Utell Hotels & Resorts for full-service international sales, marketing and representation services.

The 100-room boutique hotel has also signed with Pegasus Solutions for its proven NetBooker® NG Internet booking engine to capture more business through its own Web site.

Circa 39 Hotel is a unique departure from the traditional Miami Beach hotel. Situated in a tranquil neighborhood just across the street from the beach and only minutes away from South Beach’s buzzing scene, Circa 39 allows travelers to enjoy the action in a restful setting. The boutique property houses 100 guest rooms and offers a fun vibe and positive energy fused with eclectic style, modern amenities and an intimate ambiance, providing a laid-back retreat for today’s savvy travelers. Circa 39 Hotel features a large swimming pool and sundeck, the Play Bar & Lounge, Bistro 39 and a fitness center.

“We made the switch to Utell to increase our bookings,” said Nicola Meyer, vice president of Circa 39 Hotel. “The company’s eight-decade track record is unrivaled in the industry, and its marketing programs are known for their effectiveness in promoting properties to the more profitable global distribution system (GDS) buying audience. Utell maintains preferred relationships with these buyers, which we will now be able to leverage in ways that directly affect our business.”

Chosen by more than 6,000 hotels worldwide, Utell offers hotels like Circa 39 a vast range of business solutions. The hotel will benefit from Utell’s extensive and proven business-generating relationships with the majority of the world’s major travel agencies, as well as preferred agreements with major TMCs (travel management companies), online distributors, corporations and consortia groups. Additionally, Circa 39 will gain access to a complete range of powerful competitive intelligence tools, award-winning Web services, market-leading reservations and booking technology services, all powered by Pegasus Solutions and provided to Utell members.

“Circa 39 Hotel has made two strategic moves that will have an immediate positive impact on its business.” said Ric Leutwyler, chief operating officer of Pegasus Solutions. “The first is enlisting Utell, the world’s most experienced representation service to drive GDS bookings, which has helped our hotel customers increase revenue by as much as +81%. The second is tapping Pegasus’s NetBooker NG Internet booking engine, a tool that has helped customers increase bookings by 60%, turning online ‘lookers’ into ‘bookers’ directly on the brand site, a more profitable direct booking channel.”

NetBooker NG offers hotels like Circa 39 Hotel, the functionality of a private-label site without the responsibilities and overhead of in-house website design, development and hosting. It combines a proven advanced booking engine with integrated Web marketing services, allowing hotels to create a site customized according to the property or brand.

Circa 39 Hotel is now available on the global distribution systems (GDSs) under Utell’s chain code, UI, and at the dedicated travel agent Web site www.UtellAgent.com.

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