According to the latest research from leading online accommodation booking service, Hotels.com revealed that free Wi-Fi is the number one factor in choosing a hotel even on leisure stays. On the other hand, hotels that continue to charge guests to access the internet have been criticised.
Free Wi-Fi trumps both free parking and complimentary breakfast when it comes to choosing a hotel for both leisure and business travel, showing that access to the online world is a necessity for modern-day travelers with over a third still looking to stay connected while on vacation. In fact, just 11 percent of global travelers said they would be willing to pay for Wi-Fi when staying in a hotel.
"With an increase in airlines and airports offering free Wi-Fi, tech-savvy travelers expect the experience to continue upon arrival at their hotel," said Taylor L. Cole , APR, travel expert for Hotels.com. "They are using their tablets, smart phones and laptops to plan activities, stay connected to family and even order a delivery meal straight to their hotel room, so it's no surprise they require free and fast Wi-Fi."
On the other hand, hotels that continue to charge guests to access the internet have been criticised, with new research suggesting chain hotels are more likely to impose the heftiest fees.
According to another research that carried out by Gogobot, a travel review website the Hilton chain imposes an average charge of £15 for a single day’s wi-fi access, while Holiday Inn charges guests £13 per day and Crowne Plaza imposes a £10 fee, on average, for 24 hour’s access at its properties.“In a time when internet access is as necessary to many hotel guests as hot-running water, it’s surprising that high-end hotels are treating it like an add-on,” said Kelly Lees, general manager in Europe for Gogobot. “Our users have reviewed many of the hotels listed in the survey and we see that wi-fi charges negatively impact the ratings given.”