Hotel Analyst Distribution & Technology, the information service for the hotel distribution and technology community, has today announced The Hotel Distribution Event (HDE) to be held in London on September 23rd, 2013.
This inaugural event is the first conference that focuses on the strategy rather than the tactics of hotel distribution. The debates and presentations will focus on what should be done rather than the technical details of how it is done.
"We want to host a conference organised for hoteliers that discusses the issues they face rather than an event which acts as a marketing opportunity for technology vendors. Hotel Analyst is known for its strong point of view that challenges consensus and we want to bring that to the conference environment," said Andrew Sangster, Editorial Director of the Hotel Analyst group of titles.
The event is being held the day before Hotel Investment Conference Europe (Hot.E) in the same venue, the InterContinental London Park Lane. The two-day Hot.E conference, on September 24th and 25th, is focused on debt, equity and hotel investment opportunities in Europe. Hot.E is produced by Burba Hotel Network. For more information on Hot.E visit www.Burba.com.
"The finance and development focus of Hot.E is a natural counter weight to the sales and marketing strategy we will discuss at HDE. We are delighted to be co-operating with such a key industry event," said Sangster.
"We are excited to associate with HDE which complements Hot.E. Together the joint events cover the gamut of critical issues for senior hotel executives," said Jim Burba, President of Burba Hotel Network and founder of Hot.E.
The target audience for HDE is senior executives involved in sales, marketing and technology within hotel brand, operating and owning companies. In addition, other senior hotel executives at the CEO, COO and CFO level who have ultimate responsibility for these functions are expected to attend.
Among the issues the programme anticipates addressing are:
• How to work with online travel agents
• Using reviews to benefit hotels
• Does social media matter?
• What's happening in search, merchandising and conversion?
• Do loyalty programmes deliver and what are the alternatives?
• Branding versus unbranded
• Understanding what the CRS of a brand does
• Adapting to different markets with multi lingual and localisation
• Payment issues - card payment solutionsMore details on The Hotel Distribution Event will be made available shortly on the website www.ha-dt.com/conference