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yoo Hotels unveils 2 design-led hotel brands

  • Published by Vedat

At this year’s International Hotel and Investment Forum (IHIF) in Berlin, yoo Hotels unveils two intricately crafted design-led hotel brands for smarter travelers who seek handcrafted luxury:   yoo 2 and yoo Collection.

yoo, the global design company founded by international property entrepreneur John Hitchcox and renowned designer Philippe Starck, now brings a complete hotel offering to the market. Serving the yoo tribe internationally, the brand has been synonymous with the design of luxury hotels and high-end residences for over 14 years and has brought to fruition the visions of Creative Directors; Anouska Hempel, Philippe Starck, Marcel Wanders, Jade Jagger and Kelly Hoppen.

Headed by industry expert Marco Nijhof, yoo Hotels will create an enhanced hotel experience through delivery of original design and first rate hotel management services. Tapping into yoo’s unique talent bank of globally renowned designers as well as its own yoo Studio, yoo Hotels offers an unparalleled breadth of design talent and heritage. The culture of each location is essential for both the yoo Collection and yoo 2 hotels, and this is interpreted through the world class designed interiors. Electric and sumptuous dining and entertainment experiences are joined with flawless service, delivered by yoo Hotel Management, creating a feeling of Human Luxury™ – the yoo Hotels philosophy of unfailingly satisfying every whim a guest could conceive at any moment.

yoo Collection

The yoo Collection offers guests a premium, five star luxury stay within truly inspirational spaces.   Each yoo Collection luxury hotel will have a distinct sense of place and personality, created by yoo’s renowned designer base, all of whom are skilled at creating instant destinations with an understanding of local cultures. The local soul of a yoo Collection hotel is combined with seamless service and refined luxury, which will satisfy the most sophisticated high net-worth business and leisure traveler, making each moment a celebration.

yoo 2

The yoo 2 brand is aimed at the design and tech-savvy traveler who is looking for a great stay and a sense of affordable luxury, whether travelling for business or leisure. yoo 2 hotels will have a buzzing social feel and a lively atmosphere in the public spaces, with warm and welcoming service delivered by like-minded people. Restaurants and bars will appeal to the local crowds too, fusing fun with great hospitality and creating hot-spot destinations in each city. The yoo 2 brand will offer spaces that afford everyone the experience of dwelling in exceptional and mindful design, even only for the night.

yoo Hotel Management

The yoo Hotel Management team benefits from a combined 107 years of experience in hotel management, leasing, franchising, and operations. Together, they have transacted a combined £15 billion in single asset, portfolio and hotel opportunities. With design, branding, marketing and hotel management in a single offering, it’s the synergy of the complete yoo Hotels offering which makes it truly unique. It means that resources are maximised and there are significant cost savings when compared to traditional segmented hotel teams. yoo Hotel Management acts as a guardian of luxury, ensuring the hotelier’s investment return is maximised whilst maintaining the original DNA of the brand vision and philosophy. The service delivered is unwavering, creating unforgettable experiences that keep guests smiling. yoo Hotel Management provides an uncompromising commitment to the luxury and vision of the hotel ensuring repeat guest satisfaction. Any investment entrusted to yoo Hotel Management will become a ‘trophy asset’. Key metrics will be provided via performance reporting indicating penetration, rates, RevPar, shares and property valuation. Whilst guest satisfaction will establish yoo Hotels as the leader amongst the competitive set, it is the satisfaction of our hoteliers that will determine the fibre of the yoo Hotels fabric.

CEO Marco Nijhof says: “the yoo Hotels offering is unique within the global market, and we believe it hits the mark in terms of what investors want. yoo’s design credentials are impressive and this fact, combined with our experience in hotel management, means we can bring original designs that enhance life to an even wider audience.”

yoo Founder John Hitchcox says: “our launch of yoo Hotels is the realisation of a business dream. Our creation of this distinct brand offering gives a gravitas to what is an extremely important element of our business, and one that we believe will keep us at the forefront of the market. With yoo Hotels we continue to create new trends in lifestyle that can be experienced, whether at home or when travelling.”

2013 is set to be a big year for yoo Hotels with the first yoo Collection hotel, Aqua Boracay in the Philippines, set to launch later in the year followed by the yoo designed Miramoon by Marcel Wanders for yoo. The Miramoon, located in the heart of Wanchai Hong Kong, will launch in September 2013. These hotel launches follow the critically acclaimed, yoo designed Sans Souci in Vienna, which launched in January this year. yoo holds incredible international expertise in creating hotels, its designers having created over 30 hotels in 26 countries, from the Mondrian in Miami, to The Beach in Koh Samui.

The International Hotel Investment Forum runs from 4-6 March, 2013 in Berlin, Germany.
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