Marriott International announced the launch of a new brand in Europe.
It is called MOXY HOTELS. MOXY HOTELS launched today in Berlin, Germany at the International Hotel Investment Forum (IHIF). MOXY HOTELS will be our first entry into the economy tier in Europe.
Marriott International’s newest player in the affordable 3-star-tier segment is designed to capture the rapidly emerging millennial traveler. The brand combines contemporary, stylish design, approachable service and, most importantly, an affordable price. The name MOXY HOTELS is intended to evoke a confident style and welcoming attitude that is reflective of the next generation travelers’ outlook on life. The brand will debut in Italy, with the first MOXY HOTEL expected to open in Milan in early 2014.
MOXY HOTELS as a strong addition to the Marriott portfolio will enable them to capture an underserved segment of travelers that they currently do not have a product offering for. Together with their partners, group has designed a compelling brand offering that will allow them to expand rapidly in target countries to include Germany, Austria, the United Kingdom, Ireland, Belgium, Italy, the Netherlands, Denmark, Finland, Norway, and Sweden.Visit www.moxyhotels.com for a complete overview of the brand.