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Maritim to open a new hotel in China

  • Published by Vedat

Despite a difficult economic market context, Maritim announced improvements in revenues last year.

maritim-hotelsTotal turnover in 2012 amounted to 457.5 million euros, an increase of 10.3 million euros over the previous year. The average occupancy rate of 56.6 per cent stood 0.9 percentage points higher than in 2011. In parallel, the average room rate for the previous year of euro 88.23 rose to euro 88.76. These two factors explain the corresponding rise in RevPAR from euro 49.14 (2011) to euro 50.24 in 2012.

Maritim currently operates two hotels in China: the Maritim Hotel Wuhu (four hours' drive from Shanghai) and the 5-star Maritim Hotel Shenyang. The city of Shenyang, with over a million inhabitants, is located in the rising economic region of Yuhong and is considered the cultural and economic powerhouse of north-eastern China. The summer of 2013 will see the opening of a third hotel in China - the Maritim Hotel Changzhou - already in the pre-opening phase. Further hotel openings in China are planned for the coming years.

Maritim currently operates 49 hotels, including 12 abroad, and expects economic development to remain stable. Furthermore, the company assumes that the change in the GEMA fees will have a positive impact on the hotel industry. Under these conditions, the company expects turnover to continue to increase slightly in 2013. International expansion will play an important part in company strategy in the coming years, with the addition of five hotels to the portfolio. CEO Gerd Prochaska assesses the year 2013 in the following terms: "Given the occasionally unpredictable economic developments in recent years, it is never easy to make a prognosis. Nevertheless, we look confidently to the future and continue to bank on a stable economic situation. We will respond to any major changes with flexibility and creativity."

Company expansion in Germany

With its extensive conference and events facilities, the Seehotel Timmendorfer Strand laid the foundations for Maritim's success story in 1969. Additional hotels were subsequently opened beside the Baltic coast, as well as resort hotels in the Harz Mountains, the Sauerland and the Black Forest and wellness hotels in spa resorts such as Bad Wildungen and Bad Salzuflen. City hotels designed specifically as conference and business hotels were to follow. Today, Maritim has a presence in all major German cities - from Berlin, Hamburg and Cologne, to Frankfurt, Dresden, Stuttgart and Munich.

The Maritim Hotelgesellschaft is Germany's leading hotel group and the company's nationwide hotel network is complemented by hotels in seven countries overseas: Mauritius, Egypt, Turkey, Malta, Spain, China and Latvia. The group's ongoing expansion continues to strengthen its position within the European first-class hotel industry. For more information, please visit www.maritim.com
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