Egyptian hotel managers celebrated the opening of their alcohol-free beach hotel by emptying bottles of booze and smashing them.
Le Roi Hotel will open on Egypt's Red Sea coast.
The hotel, which has 134 rooms and 35 suites, has allocated the top floor and a swimming pool to women only — conservative Muslims believe in the segregation of unrelated males and females.
Most mainstream Islamic scholars also agree that Islam forbids alcohol consumption.
Around 14.5 million people visited Egypt in 2010, accounting for 10 percent of economic activity and earning the country $12.5 billion.
But visitor numbers fell to around 9.8 million the following year, reflecting political turmoil at the time, and have yet to recover to anywhere close to prerevolution levels.
Source: MSN News