The award-winning hospitality concept, with Hotel G Beijing as its flagship, is adding two more properties to its portfolio in 2013, and another four in the next two years.
The brand embarked on the first phase of its expansion last year in Thailand, taking Pullman Bangkok Hotel G and Pullman Pattaya Hotel G under its management.
Hotels G has now confirmed further expansions toward the end of this year with the openings of the high-end serviced apartment Residence G in Hong Kong.
The company is also considering franchise developments with strong owners and/or operators. Hotel G San Francisco, which is opening in October 2013, will be the first following this business model.
Two more China properties are opening in 2014 – Residence G Shenzhen and Hotel G Suzhou, with Hotel G Guangzhou opening in 2015, along with Residence G Pattaya in Thailand.
Roll-out of the designer hospitality brand continues thereafter with three more Hotel G projects in the pipeline, scheduled to extend to the cities of Shanghai, Seoul and Taipei.
“We are targeting a gap in the market for young, savvy travelers and guests who are keen on design and looking for cutting-edge experiences,” said Hotels G CEO, Christophe Vielle.
“There are many standardised international hotel brands and local brands, but nothing like us in between. We believe we can fill this gap with lifestyle products such as Hotel G – a brand that offers a certain sense of lifestyle through unique designs, friendly yet professional services, in-vogue restaurants and trendy bars.”
Chris mentions that, although Asia is the prime focus at the moment, the group is still looking to roll out the brand more internationally, targeting places overseas such as Europe and the US, where the strong demand for lifestyle properties is continually increasing.
Hotels and Residences G are unique hotel concepts that provide a specific lifestyle by combining design, tailor-made services and in-vogue restaurants and bars. These restaurants and bars all have strong concepts and are run by professional, independent and cutting-edge restaurateurs.
“Our guests are mainly aged between 25 and 60, working in the media, design, architecture, fashion and entertainment industries, looking for different atmospheres, concepts, services and experiences that match their lifestyles,” said Chris.