Building on a year-long pilot program, the agreement supports Hilton Worldwide’s Global Revenue Optimization (GRO) initiative, which is designed to help hotel owners better manage room availability and pricing in order to maximise each hotel’s revenue and profitability. This agreement marks a significant expansion in the 15-year relationship between Hilton Worldwide and IDeaS.
The G3 RMS, which will be integrated with existing systems to ensure seamless operation, will track and analyse historical and current business performance to support revenue optimisation company-wide. It will also deliver invaluable data and provide a standard base upon which Hilton Worldwide can build future analytical applications.
The system was initially deployed to hotels at a number of brands within the Hilton Worldwide portfolio, including Hampton Hotels, Hilton Garden Inn, Homewood Suites and Home2 Suites, starting January 2013. With over 250 properties now live on the solution, Hilton Worldwide plans to complete deployment to the focused service estate by Summer 2014.