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Summer Holiday Trends 2013

  • Published by Vedat
Summer 2013 marks the rise of the ‘Staycation’, with 16 of the top 50 most popular destinations located in the UK.

barcelonaThis is based on searches on hotel comparison website www.trivago.co.uk between 1st June and 30th September 2013.

This is a sharp increase in comparison to the summer of 2012, where only two UK destinations (London and Blackpool) featured in the top 50.  London has moved from the 10th most popular destination during the summer of 2012 to the most popular destination during summer 2013. Other UK destinations in the top 20 this year are Edinburgh, Manchester, York, Liverpool, Brighton and Glasgow.

Spain is the UK’s favourite overseas destination, with 13 of the top 50 destinations located on mainland Spain or the Spanish islands. Barcelona is the second most popular destination, with Benidorm, San Antonio, Costa Adeje and Palma de Majorca in the top 30.

Although still the UK’s favoured summer destination, Spain has decreased in popularity compared to last summer, when 25 of the top 50 destinations were Spanish. During the summer of 2012, Benidorm was the UK’s favourite destination, with Barcelona, Salou and San Antonio all in the top ten.

Dublin did not feature in the top 50 summer destinations of 2012, but this year has risen to the tenth most popular destination amongst British travellers. Events of The Gathering, a year-long celebration of all things Irish, could be attracting visitors this summer.

Paphos in Cyprus has dropped from the ninth most popular destination during the summer of 2012 to number 45 in 2013. This could be due to the financial crisis of March 2013, resulting in travellers being less likely to book their summer holiday there.

Popularity

City

Country

1

London

United Kingdom

2

Barcelona

Spain

3

Paris

France

4

Edinburgh

United Kingdom

5

New York City

USA

6

Amsterdam

Netherlands

7

Rome

Italy

8

Las Vegas

USA

9

Manchester

United Kingdom

10

Dublin

Ireland

11

Benidorm

Spain

12

York

United Kingdom

13

Liverpool

United Kingdom

14

Venice

Italy

15

Orlando

USA

16

Brighton

United Kingdom

17

Albufeira

Portugal

18

Glasgow

United Kingdom

19

Dubai

United Arab Emirates

20

Dubrovnik

Croatia

21

San Antonio

Spain

22

Blackpool

United Kingdom

23

Nice

France

24

Newcastle

United Kingdom

25

San Francisco

USA

26

Salou

Spain

27

Costa Adeje

Spain

28

Palma de Majorca

Spain

29

Bournemouth

United Kingdom

30

Cardiff

United Kingdom

31

Sorrento

Italy

32

Marbella

Spain

33

Prague

Czech Republic

34

Playa de las Américas

Spain

35

Magaluf

Spain

36

Berlin

Germany

37

Chester

United Kingdom

38

Belfast

United Kingdom

39

Leeds

United Kingdom

40

Birmingham

United Kingdom

41

Vilamoura

Portugal

42

Puerto de Pollensa

Spain

43

Istanbul

Turkey

44

Bath

United Kingdom

45

Paphos

Cyprus

46

Cala d´Or

Spain

47

Florence

Italy

48

Playa d´en Bossa

Spain

49

Madrid

Spain

50

Sharm el-Sheikh

Egypt



Hotel Cost per Week

During their summer holidays, UK travellers spend an average of £563 per week for a standard double room in their chosen hotel. This is based on searches on trivago.co.uk for a minimum of 7 nights between 1st June and 30th September 2013.

Based on the 24 most popular country platforms on trivago, Norwegians spend the most on their hotels, averaging £696 per week. This is followed by Canadians at an average of £629 per week.

The nationalities who spend the least on their summer holidays are Hungarians (at an average of £239 for a 7 night hotel stay), Romanians (average of £291 for 7 nights), Polish (average of £308 for 7 nights) and the Turkish (average of £318 for 7 nights).



Nationality

Average hotel cost per week

Norwegian

£696

Canadian

£629

Swedish

£613

Australian

£597

American

£573

British

£563

German

£550

Chinese

£549

Spanish

£545

Dutch

£510

Portugese

£504

Irish

£500

Danish

£498

Belgian

£475

Italian

£467

French

£430

Finnish

£422

Austrian

£421

Greek

£411

Russian

£408

Turkish

£318

Polish

£308

Romanian

£291

Hungarian

£239



london-bridgeVisitors to London

Based on searches on the 24 most popular trivago platforms between 1st June and 30th September, the majority of visitors to London (43 per cent) will come from the UK. 14 per cent of visitors will come from Germany, followed by 11 per cent from Italy and 8 per cent from Spain.

Advance Booking

19 per cent of UK travellers on trivago book the hotel for their summer holiday less than one week before the departure date. 7 per cent book one month before, and just 4 per cent book two months in advance.

Out of the 24 most popular country platforms on trivago, the greatest proportion of Spanish users preferred to book last minute, with 22 per cent booking their hotel less than one week before the departure date. In comparison, just 13 per cent of German users book their hotel less than seven days beforehand, with a larger proportion (14 per cent) booking three weeks in advance.

Holiday Duration

UK travellers stay for an average of 8 nights in a hotel during their summer holidays. This is based on searches on trivago.co.uk for a standard double room between 1st June and 1st September 2013.

In comparison, Germans tend to holiday for longer and stay for an average of 10 nights, followed by Norwegians at 9 nights.

Data based on the 24 most popular trivago country platforms: UK, Germany, Italy, Spain, France, Ireland, Sweden, Denmark, USA, Finland, Netherlands, Austria, Belgium, Canada, Portugal, Norway, Australia, China, Poland, Greece, Czech Republic, Hungary, Russia and Brazil.
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