Visit Britain is using the birth of Prince George to promote Britain as a family-friendly destination. A poster showing the Duke and Duchess of Cambridge holding their new baby on the steps of St Mary’s Hospital carries the line: “Many congratulations to the Duke and Duchess of Cambridge on the birth of their baby boy.” The poster, entitled "Welcome to Great Britain", will be used to target 21 countries including parts of Europe, the US, Canada, Brazil, Australia, China, Japan and Russia.
On the other hand, Visit Britain announcing baby-friendly hotels and promote their baby and toddler-friendly services. At The Rubens at the Palace, opposite Buckingham Palace in London, Directors provide welcome packs of games and a children’s check in and tour of the hotel which ends with a cupcake-decoration session with chef in the kitchen.
The Luxury Family Hotels consortium’s hotel collection – which has 8 properties across England – offers baby-listening services so that mum and dad can have a date night, knowing their babies are being looked after. Most of the hotels also offer a crèche, specially tailored menus for children (the Bedruthan Steps in Cornwall even offers a ‘dirt and worm pie’ – but a delicious one!) and luxurious spas for the adults to relax in while kids are being entertained.
Bovey Castle in Devon, in south west England, is the only hotel in the world to bring LEGO toys to the bedroom door. Open your LEGO menu on arrival, make your selection and it’ll be delivered in no time.
In the heart of London’s Marylebone district – close to Hyde Park, Oxford Street and Bond Street – the luxury Marylebone hotel offers a children’s welcome pack, their own dedicated menus, children’s concierge service, children’s magazines, milk and cookies and, if you’re travelling with older children too, the use of Wii and the PlayStation.
Less than an hour’s drive from Birmingham, England’s second largest city, families staying at the Stourport Manor Hotel can take advantage of its ‘Menzies Important Kids’ service. Menzies Stourport Manor, set in 23 acres of grounds, offers a dedicated check-in area for children, and every child receives a wrist band that permits them to have complimentary ice cream and unlimited juice and water. The hotel staff will also advise on local attractions suitable for children all ages.