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Hilton enters into Georgia with Double Signing

  • Published by Vedat
Hilton Worldwide announced the signing of two management agreements which mark its entry into Georgia.

hilton-worldwide-logoFlagship brand Hilton Hotels & Resorts will debut in the coastal city of Batumi in summer 2014, whilst Georgian capital Tbilisi will be the location for a mid-market Hilton Garden Inn property in 2016. The two projects are entirely separate with different partners but jointly represent Hilton's arrival into Georgia.

Georgia is enjoying a period of sustained economic growth, driven by its production of sustainable energy and inward foreign investment. Representing a frontier between Europe and Asia, it is a key strategic outpost for businesses seeking to expand further east, and thus benefits from significant demand in the meetings and events sector.

Hilton Batumi - Hilton Hotels & Resorts will open its debut hotel in the coastal city of Batumi, following a management agreement with Tourinvest Ltd. Batumi has undergone a dramatic transformation in recent years, establishing the city as a thriving leisure destination. Tourism is central to the city's economy thanks largely to its popular casinos, beaches and vibrant nightlife.

With 247 guestrooms, a destination restaurant and showpiece rooftop bar overlooking the Black Sea, the upscale Hilton Batumi will appeal to leisure guests seeking to explore the city. It will be located on the doorstep of attractions such as Batumi beach and the Seaside Park, whilst being in close proximity to the city centre and commercial port. The multi-purpose site will be shared with a retail unit, casino and health club, all directly linked to the hotel via a walkway and benefitting from underground parking.

Hilton Garden Inn Tbilisi Chavchavadze - The award winning mid-market brand will announce its presence with an eye-catching 14 storey, 165 guestroom property in the heart of Tbilisi's financial district, following a management agreement with LTD Chavchavadze 64a that sees Redix act as developer and asset manager. The hotel will boast a prime location on Chavchavadze Avenue, which houses many of the city's banks and commercial headquarters, while also being a thriving retail destination.

Guests at Hilton Garden Inn Tbilisi Chavchavadze will be able to enjoy the brand's signature features, designed for convenience and comfort. This will include the Garden Sleep System; ergonomic Orange Box chair; and high-speed internet access. Its restaurant will offer traditional all-day dining while light bites are available on the go from the 24-hour Pavilion Pantry. The hotel will also be equipped with a round the clock business centre and a fitness complex featuring an indoor swimming pool.

Financing of up to $18.7 million for the Hilton Garden Inn property has been provided by the EBRD*. The project has also benefited from a technical and energy performance assessment sponsored by the government of Japan through the EBRD's Sustainable Energy Initiative.
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