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Rosewood Hotels & Resorts Relaunches Brand

  • Published by Vedat
Rosewood Hotels & Resorts® relaunches today with a comprehensive, new brand identity inspired by its highly regarded A Sense of Place® philosophy.

Rosewood-Beijing GuestroomThe launch comes as the company embarks upon a global expansion with openings planned in Europe, Asia and the Middle East.

A Sense of Place® is a registered trademark of Rosewood and since its inception over 30 years ago, the company has held to the philosophy that each property should not stand alone but be a reflection of its location’s history, geography and culture. The new campaign gives this a fresh interpretation designed to appeal to today’s tribe of “affluential explorers” and is an illustration of Rosewood’s unique take on modern hospitality.

“Today’s traveler is someone who is more interested in ‘the journey’ rather than ‘a trip.’ Luxury is increasingly defined by experiences not by objects and delight is found through discovery rather than display,” says Sonia Cheng, chief executive officer of Rosewood Hotel Group (Rosewood Hotels & Resorts’ owning company.)
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