This new travel tool encourages agents to learn about B Hotels & Resorts®, while also increasing their revenue through upselling and cross-promoting B properties. The ongoing program incentivizes agents with opportunities to receive higher commissions, exclusive rates and promotions, invitations to FAM trips, brand updates, and more. The goal is to provide the preferred travel agents with the tools they need to turn knowledge into revenue by matching B lifestyle properties to their clients’ travel needs and preferences.
B Our Preferred Travel Agent uses interactive modules and detailed presentations that take agents through an orientation, showcasing the brand’s Self-Expression Hospitality™ model and the B Signature Elements. Agents also receive in-depth information about the B hotel categories and properties. After successfully completing the orientation and questionnaire, they become Preferred Travel Agents, eligible for exclusive rates and quarterly e-newsletters featuring special offers and brand updates. B Our Preferred Travel Agent also encourages agents to experience the brand firsthand through quarterly FAM trips, exclusive offers and rates.
For more information on B Hotels & Resorts®, visit http://www.bhotelsandresorts.com/.