Aloft Brand to Make Landmark Debut in Australia

  • Published by Ozgur Tore

Starwood Hotels and Resorts Worldwide, Inc. announced that its rapidly expanding Aloft Hotels brand will soon enter the Australian market for the first time.

aloft hotelsOwned by BAAC Pty Ltd, an affiliate of BGC (Australia) Pty Ltd (BGC), Aloft Perth Rivervale will open in late 2016, featuring 224 loft-like rooms, leading-edge technology and a lively social atmosphere.

This latest signing represents Starwood’s third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.

Located in the suburb of Rivervale, just east of Perth’s CBD, the Aloft hotel is part of a redevelopment project that will transform riverfront land into a commercial and residential precinct. Facilities at the hotel will include the brand’s signature W XYZ® bar where guests will enjoy a lively and vibrant social atmosphere as well as live music performances from up-and-coming local artists, Re:fuel(SM), a one-stop grab & go food and beverage area, and a full-service restaurant. In addition, the hotel will offer a fitness center, swimming pool with outdoor terrace area, 5,920 square feet of meeting space, additional rooftop function space, and guest parking.

“Perth is undergoing a rapid transformation with the opening of restaurants, bars and retail outlets and a $750 million investment in its airport, all of which are creating a growing need for new, innovative and affordable accommodations,” said Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts. “Perth is a dynamic market, and this is the right time and destination for us to introduce the Aloft brand to Australia.”

Aloft Perth Rivervale will join Starwood’s robust portfolio in Australia, which currently comprises ten operating hotels across the country. The Sheraton Melbourne Hotel is scheduled to open later this month and The Westin Perth in 2017. In addition, there are four new hotels to open in the Pacific region including Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey’s Resort and Sheraton Samoa Aggie Grey’s Hotel & Bungalows. Starwood expects to have 20 operating hotels and resorts in the Pacific region by the end of 2014.


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