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IHG Announces Strategic Alliance with the Coca-Cola Company

  • Published by Ozgur Tore

InterContinental Hotels Group (IHG) and The Coca-Cola Company announced a new multi-year agreement to offer the refreshing Coca-Cola soft drink and juice brands that guests enjoy during their stays at IHG brands in the United States, representing more than 3,200 hotels.

Coca-Cola-LogoThese two well-known companies, both with headquarters in Atlanta, Ga., have strong portfolios of favorite consumer brands that are instantly recognized and preferred around the world. This new agreement will provide a best-in-class, consistent beverage brand experience for our guests across all IHG hotel brands including: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo® hotels, Holiday Inn® hotels, Holiday Inn Express® hotels, Staybridge Suites® hotels and Candlewood Suites® hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG’s new wellness focused brand, EVEN™ Hotels.

“IHG and Coca-Cola coming together is a great example of how powerful brands can align to deliver enriched experiences for our customers and drive value for our businesses,” said Kirk Kinsell, Americas President, IHG.

“This enhanced relationship shows the strength of two Atlanta-based companies coming together to create an experience that brings the enjoyment of Coca-Cola brands to IHG’s guests at more than 3,200 hotels across the country,” said Bruce McDonald, vice president, Strategic Partnership Marketing, Coca-Cola North America. “We look forward to leveraging our joint sustainability activities and marketing programs to inspire and refresh guests through unique, value-added programs.”

The majority of the U.S. beverage rollout is expected to be completed by the end of Q3 2014.

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