Nobu Hospitality announced its first European hotel, the Nobu Hotel Shoreditch in London.
The Nobu Hotel Shoreditch London, which is currently under construction and projected to open in Q1 2016, is under a long-term management agreement between Nobu Hospitality and the Willow Corp Sàrl, the owner of the hotel. It is being developed by Meir Abutbul, the London based boutique hotel developer.
Nobu Hospitality will open the 156 room hotel at 10-50 Willow Street in the Shoreditch area of London with food and beverage menus to be developed by Chef Nobu Matsuhisa specifically and uniquely for the hotel. As with all Nobu properties, the design will reflect both the city of origin, as well as Nobu Hospitality’s signature east-meets-west philosophy. The overall interior design is a creative collaboration between Ben Adams Architects and Studio PCH. Additionally, the hotel will feature banqueting and meeting rooms, a state-of-the-art fitness centre and modern amenities combined with superior service.
“The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia,’ explains Trevor Horwell, chief executive officer of Nobu Hospitality. “Our proven business algorithm for hotel owners is our tactical and competitive advantage, focusing our effort on maximizing return per square foot. We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners.”
Since opening their first hotel in Las Vegas at Caesars Palace, Nobu Hospitality has strived to establish a hotel offering which is centered on delivering a fun-luxury experience with unique Nobu DNA touch points for the guests. “We have worked hard to create meaningful and luxury experiences,” said Struan McKenzie, chief operating officer Nobu Hospitality. “After just one year, we are thrilled with the reception and honors we are receiving, including from CNN Travel, The Robb Report and Luxury Travel Advisor. These awards and recognition are reinforcing our commitment to our guests and hotel owners as we continue our global portfolio growth.”