W Hotels Worldwide to Debut in Brisbane in 2018

  • Published by Ozgur Tore

Starwood Hotels & Resorts Worldwide, Inc. will debut the iconic W Hotels brand in Brisbane, in the state of Queensland, Australia.

Scheduled to open in early 2018 as part of a mixed-use development, W Brisbane will bring a new interpretation of modern luxury to George Street at the western end of the central business district, overlooking the Brisbane River.


Starwood’s latest signing marks the re-entry of the W brand to Australia, bringing its passion for cutting-edge design, fashion and music to a new generation of travelers. More than just a hotel brand, W Hotels established itself as an innovative luxury lifestyle brand that provides the ultimate in insider access, allowing global jetsetters and local tastemakers to be connected to the pulse of the next big thing. Since its first introduction in 1998, W Hotels has transformed into a global powerhouse with more than 44 hotels and retreats in the most vibrant cities and exotic destinations around the world.

W Brisbane will join Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019. Over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.

Redefining luxury with innovative design, signature amenities and unique style, W Brisbane will offer 305 stylish guestrooms, including 25 suites and an Extreme Wow Suite®, the W brand’s reinterpretation of the traditional Presidential Suite. It will also feature more than 960 square metres of ultra-modern meeting and event space, as well as a 24-hour WIREDSM business centre, spa, FITSM state-of-the-art workout facility, WETSM indoor heated swimming pool, and W Hotels The Store. In addition, the hotel will house three unique restaurants and bars, including an all-day dining restaurant, Pool Bar and the W Lounge. Guests can expect the W brand’s iconic Whatever/Whenever® service philosophy, providing them with whatever they want, whenever they want it.

W Brisbane joins Starwood’s robust collection of 23 hotels and resorts across the Pacific region, which includes the recent openings and announcements of Sheraton Deva New Caledonia Resort & Spa; Sheraton Melbourne Hotel; Four Points by Sheraton Brisbane; Sheraton Resort & Spa, Tokoriki Island, Fiji; The Westin Perth; and Aloft Perth Rivervale.


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