Top boutique hospitality executives gather in Las Vegas for BLLA Symposium

  • Published by Ozgur Tore

The hospitality industry’s top boutique, lifestyle and luxury brand executives and independent property owners are gathering in Las Vegas September 17-19 at the newly opened SLS Hotel & Casino.

blla-symposiumAnnual Boutique & Lifestyle Lodging Association (BLLA) Leadership Symposium is designed to inspire the niche industry sector attendees with panel discussions that are new, inventive concepts and in some cases, groundbreaking ideas that titillate the imagination.

New this year, the event includes many topics that are novel and different such as conversation from key executives representing innovative lodgings, floating boutique & luxury liners, lifestyle-designed hostels and authentic experiences such as luxury tents & treehouses who will take the stage to debate best practices for what today’s business & leisure travelers are demanding.

Additionally, 6 companies who represent Customer-Facing Technologies will take center stage. Select key executives participating as speakers include:

Arash Azarbarzin - SBE Hotel Group President, Jeff Ehret - PENTA Building Group President, J.F. Finn - Gensler Principal, Sam Baksantepour - SBE/SLS Hotels President, Drew Patterson - CEO & Co-Founder Room 77, Shirley Tafoya - TravelZoo President, Edie Rodriguez - Crystal Cruises President & COO, Guy Young - Uniworld Boutique River Cruises CEO, Rafat Ali - SKIFT Founder & CEO.

For further information:


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