Element Brand Makes European Debut

  • Published by Ozgur Tore

Starwood Hotels & Resorts Worldwide, Inc. today announced the debut of its trailblazing Element brand in Europe.

Element-FrankfurtThe opening of Element Frankfurt Airport marks the first Element hotel outside of North America.

“We are delighted to partner with Bari Gruppe as we expand the innovative Element brand beyond North America, bringing to Europe a fresh new option for travellers seeking spacious, long-stay environments that are both affordable and sustainable,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. “The opening of Element Frankfurt Airport could not have come at a better time, with the rising number of savvy and environmentally conscious travellers and the Element brand’s unprecedented global growth momentum. We feel confident Element’s entry into strategic European markets such as Frankfurt today and London in 2017 is just the beginning.”

Built in the heart of the growing new business district near the global headquarters of Lufthansa, Condor and DB Schenker, the hotel is only a few minutes away from one of the biggest international airports worldwide, Frankfurt International Airport. The hotel features 133 spacious and airy extended stay studios and one-bedroom suites, all with modular furniture, flat-screen televisions, large desks with open shelving and custom-designed closets with ironing board. Every room comes with a fully equipped energy-efficient kitchen, spa-inspired bathrooms including invigorating rain showers and signature Heavenly® Beds to ensure a good night’s rest.

Limónes, the all-day dining restaurant and bar, serves regional Spanish cuisine from 7am until midnight including a healthy breakfast, shared lunches with tapas-style dishes, and à la carte dining meals. The hotel has a 24-hour fitness centre – Motion – plus a flexible meeting space and a business centre. Guests at Element Frankfurt Airport can enjoy complimentary Wi-Fi throughout the hotel, the brand’s signature healthy and complimentary RISE breakfast; Restore, a 24/7 grab-and-go gourmet food pantry to buy everything they need to make delicious meals in-room; RELAX evening receptions. Additionally, 24-hour laundry facilities with washers and dryers are available for guests’ convenience.


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