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Hotel performances across Europe stay globally positive

  • Published by Ozgur Tore

The new results from the ECM-MKG European Destinations Observatory report highlights that the first semester of 2014, most European cities followed a positive trend with an occupancy rate increasing by 1.6 points over 2013.

It pursues 2013’s trend where the occupancy rate increased, for the first 8 months, by 1.3 points over the year before.

With its solid business tourism, Germany experienced a strong increase in its Average Daily Rate with Düsseldorf in pole position. Hamburg midscale and upscale segments also performed quite well in the first term of 2014, mostly thanks to corporate and MICE business as well as national and international trade fairs, (e.g. Aircraft EXPO, INcosmetics or Internoga). Some leisure events such as Hamburg Port Festival and Marathon (both in May) had positive impact on the overall hotel performance too.

European cities note a slight progression while in the first part of the year, however many cities in France (like Lyon, Bordeaux, Toulouse or Nice) presented a downtrend due to the drop of the occupancy rate. Paris is no exception with a negative change in its revenue per available room (-2.5%).

Ignasi De Delàs, president of European Cities Marketing commented: “Our last ECM City Tourism Monitors published in January and April 2014 outlined that predictions from city tourism experts were optimistic, with 64% of respondents expecting a positive first quarter and 73% expecting a positive second quarter. It was also revealed that “Future Events” was the Number 1 factor mentioned by the experts that would have a positive impact on the growth. The actual results show that the forecasts from the city tourism experts are pretty close to the actual results.”

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