Hilton Worldwide unveils New Hotel Brand

  • Published by Ozgur Tore

Hilton Worldwide redefines the Lifestyle category with new hotel brand.

The launch of Canopy by Hilton redefines the lifestyle category around the mindset of today's leisure and business travelers. Christopher J. Nassetta, president and CEO of Hilton Worldwide, unveiled the Canopy by Hilton concept to nearly 1,900 owners and development representatives at Hilton Worldwide's Global Partnership Conference in Orlando, Florida.


Nassetta said, "We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand. We identified the need to take the emphasis off of capital-intensive design and deliver exactly what the target consumer desires: an energizing, comfortable stay with more included value."

John T.A. Vanderslice, global head, luxury & lifestyle brands, Hilton Worldwide said, "Canopy is the energizing new hotel in the neighborhood offering simple, guest-directed service, thoughtful local choices, and comfortable spaces, so guests simply feel better going forward."

CanopyHotelSignFour essential elements define what it means to be a Canopy hotel:

Great neighborhoods. Canopy by Hilton is the streetlamp of the neighborhood. We are all about being local, through design, food and beverage, art, and local know-how. No two Canopy hotels will be the same, and we know that's what our guests want.

Comfort and design. We take a people first approach to design. The energy from our great neighborhoods flows through our open, welcoming lobby space. This energy gives way to warm, inviting, and comfortable just-right rooms.

More included value. We know our guests demand a more inclusive approach and surprising extras. So basic Wi-Fi and an artisanal breakfast are included, along with a local welcome gift and an evening tasting of local beer, wine, or spirits*.

Our "positively yours" culture. With a "positively yours" service culture, hotel "Enthusiasts" will deliver a one-stop approach to front-of-house service.

Canopy by Hilton will develop through new-build and conversion projects in key urban neighborhoods and vibrant secondary markets around the world with properties expected to begin opening in 2015. Canopy by Hilton has 11 signed letters of intent to open in the following neighborhoods:

Canopy Portland | Pearl District

Canopy London | Neighborhood to be announced

Canopy Miami | Brickell

Canopy Washington, D.C. | Bethesda North

Canopy San Diego | Gaslamp Quarter

Canopy Nashville | Downtown

Canopy Savannah | Historic District

Canopy Indianapolis | City Centre

Canopy Charlotte | Uptown

Canopy Oklahoma City | Bricktown

Canopy Ithaca | The Commons

Experience Canopy at


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