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Crowne Plaza Hotels & Resorts unveils next generation guest room

  • Published by Ozgur Tore

Crowne Plaza Hotels & Resorts unveils its next generation guest room - an innovative design developed with industry-leading influencers and experts to meet the changing needs of today’s modern business traveller.

Guest room designs, particularly the placement of the bed, have remained virtually unchanged for the last 60 years, since standardised guest room dimensions were introduced by Kemmons Wilson, founder of the Holiday Inn® Brand. The new Crowne Plaza Hotels & Resorts guest room introduces a uniquely angled bed design, reducing noise levels and supporting a great night’s sleep.

Crowne Plaza Hotels & Resorts has developed an intuitive, cutting-edge design that radically challenges the traditional norms of business space in hotels, creating a modern environment to meets the needs of business travellers in the 21st century.

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Like the ‘working triangle’ of a chef’s kitchen, the new Crowne Plaza room allows guests to move freely between three key areas – a cocooned bed, a flexible ‘nook’ and a streamlined workspace.

The room’s new layout also ensures that there is space to pace – and think. The key benefits are:

Rest- the uniquely angled bed has a padded, curved headboard which, along with insulated wall panels on each side of the room, dramatically reduces noise levels and helps with better sleep. In comparison to a typical hotel room, consumer testing revealed a 30% improvement in noise reduction.

Connectivity – the innovative ‘nook’ area offers a multi-purpose and comfortable space to hold informal meetings, doubling as an area to socialise and relax away from the traditional workspace.

Space – the dedicated, multi-purpose workspace offers a clutter free surface with accessible outlets and adjustable lighting - creating a productive environment for work as well as catering for vanity needs with a hair dryer in the drawer and mirror above the desk.

The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with early adopters.

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