The Kulm Hotel St. Moritz, renowned for its avant-garde stance, has together with Ibex Media – launched Enjoy St. Moritz, an innovative TV channel dedicated to promoting the world-famous resort and the surrounding area of the Engadin.
The Kulm Hotel has been at the forefront of the tourism industry for 150 years, ever since 1864, when the then owner of the Kulm Hotel St Moritz, Johannes Badrutt, made a bold bet: he promised the last departing summer guests a free stay from December to the following spring, if their winter holiday in St Moritz was not as sunny and as pleasant as it had been over the summer (the traditional holiday season at that time). Tanned and full of enthusiasm, the guests returned to England the following spring (1865) and spread the word about their fantastic mountain winter at (what was then called) the Hotel Engadiner Kulm in St Moritz, marking the birth of winter holidays.
Badrutt, a legend within the Swiss hotel industry, was something of a pioneer. When he created the Hotel Engadiner Kulm, it was the village’s first hotel, thereby laying the foundations for the Swiss luxury hotel industry in the Alps, and in 1878 he had the country’s first electric lighting installed in the hotel’s ballroom as a novelty. The creation of Enjoy St. Moritz builds on the hotel’s ground-breaking history under the guidance of the CEO of the Kulm Hotel St. Moritz and Grand Hotel Kronenhof, Heinz E. Hunkeler, whose life has been inextricably linked with the Kulm Hotel, ever since he was born at the property when his father was the hotel’s General Manager.
Enjoy St. Moritz will be based at the Kulm Hotel, which is one of the three main sponsors, alongside sister hotel Grand Hotel Kronenhof and the Olympia Bob Run. The channel will promote all the news, activities and events in the region, including world-class events such as White Turf (horse racing on frozen on Lake St. Moritz) and the St. Moritz City Race (when skiers race down the streets of the resort at the start of the season), both of whom are secondary sponsors.
An experienced team of journalists and multimedia experts will update the site on a daily basis with words, podcasts and video content, with a view to promoting the “Engadin Spirit” – its richness, diversity and unique spirit – to the world. To appeal to an international audience, third party content, such as video on demand, will also be integrated into the programming. The channel is linked to Facebook, Twitter, Instagram, Pinterest, Google+ and Youtube, so that the global audience can engage with the St. Moritz community by sharing their comments, likes and posts in response to the published content.
Enjoy St. Moritz will be available at www.enjoystmoritz.ch, www.enjoystmoritz.com and www.enjoystmoritz.tv, with live streaming available via www.estm.tv.