W Hotels Worldwide today debuted in Colombia with the unveiling of W Bogota.
“The opening of W Bogota is a milestone in Colombia’s hotel landscape, setting the stage for a redefined luxury experience in one of the world’s most vibrant destinations,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “As emerging economies expand, so does tourism, and W Bogota’s highly anticipated debut is symbolic of the whims and wishes of today’s more global and interconnected modern travelers.”
Owned by Terranum and operated by Starwood, W Bogota is the 46th W Hotel worldwide and third W Hotel in Latin America after W Santiago and W Mexico City. With the opening of W Bogota, the company gets closer to its 100th hotel in Latin America. Starwood currently has 84 hotels in operation and 16 in the pipeline.
Located in the heart of the city, steps from the fashionable Usaquen district, between the city’s mountains and financial center, W Bogota provides guests and locals with a cutting-edge and modern design interpretation of the Legend of El Rey Dorado (the golden king). The myth’s ancient rituals and precious elements are brought to life throughout the hotel’s luxurious and stylish guestrooms, public spaces, and buzzing bars and restaurant. This contemporary design and lifestyle approach has been combined with the W brand’s signature Whatever/Whenever® service philosophy, inspiring guests to live the legend every time they visit the hotel.
W Bogota’s 168 stylish guestrooms and suites, inspired by the lavish ceremonies of the ancient tribe and the rafts that floated on Lake Guatavita in another era, feature views of the mountain range and the city and are appointed with modern touches and locally-inspired furnishings covered in bright leathers, vinyl, and white sheers. All guestrooms include the signature W Bed, sumptuous Bliss® bath amenities, well-equipped MixBar™ (the W brand’s reinterpretation of the staid mini bar), and a 360° floor to ceiling mirror to get a glimpse of every angle before heading out to wherever the day or night may take you. The Extreme WOW Suite™ (the W take on the Presidential Suite) is equally inspired by the Legend and features the green of the Colombian emeralds and the deep blue of the great lagoon of Guatavita. Ideal for hosting 20 of your closest friends or for intimate moments, the E-WOW Suite boasts multiple lounge spaces, a central bar, oversized bathtub and truly iconic bed.
With an interconnected meetings and convention space, W Bogota is designed to become the epicenter of high-energy business meetings and spectacular events, with five meeting rooms and more than 800 square meters (7,900 sq ft) of versatile, state-of-the-art space, including The Great Room of 218 square meters (2,347 sq ft) with a ceiling height of eight meters.