Mercure kicks off ‘The Six Friends Theory’ on Facebook

  • Published by Ozgur Tore

mercure 6friendsMercure is introducing a worldwide digital operation, “The Six Friends Theory”. It is a trip around the world to check the ‘Six Friends Theory’. The well-known six–degrees–of-separation theory, which claims that we are all only six people away from everyone else on the plane, is leading to an unprecedented human experience combining the power of social media and candid face-to-face encounters.

The worldwide selection process will run on Facebook from January 20th to February 10th, 2015, and an internet user will soon be able to experience the extraordinary!

The goal is to select a candidate, somewhere around the world, and take him or her to meet an Aboriginal from the Bundjalung tribe in Australia, and prove that they are only 6 degrees of separation away from each other! They do not know each other yet but will be meeting via a chain of friends, and of “friends’ friends” that connects them.

The process to take part in this all-new experiment is simple. Starting on January 20th, internet users will be welcome to post a video up to 1 minute long on Facebook, capturing their personality, what they like, what drives them, their plans, their talents and so forth. Candidates will need to appear in their videos and explain why they believe they are the world’s best friend.

Link to apply :

The casting will run from January 20th to February 10th, 2015 and the results will be announced between February 17th and February 24th, 2015.


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