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Winter arrives, search starts for Warm Destinations

  • Published by Ozgur Tore

miami beach

As holiday season passed and winter arrives home, travelers’ searches to warm destinations are increased by up to 60 per cent. Hotel search website trivago.co.uk analyzed the most popular destinations among UK travelers this January.

Searches made on Monday 19th January were compared to searches made on Monday 12th January, for a hotel stay during the following three months.

The largest increase in travel interest was to Bangkok (average of 27°C during January), where searches increased by 60 per cent compared to the previous Monday. Next was Nice (44 per cent increase, average of 9°C during January), Las Vegas (39 per cent increase, average of 9°C during January) and Miami Beach (33 per cent increase, average of 20°C during January).

Travel interest to destinations with cooler temperatures typically stayed around the same or even decreased over the same period. For example, searches to Budapest decreased by 21 per cent (average of -1°C during January), Venice decreased by 19 per cent (average of 3°C during January), Berlin decreased by 12 per cent (average of -1°C during January) and Amsterdam decreased by 10 per cent (average of -1°C during January).

Ten Popular Destinations with the Highest Increase in Travel Interest:

Destination Country Percentage Increase*
Bangkok Thailand 60%
Nice France 44%
Las Vegas USA 39%
Miami Beach USA 33%
Palma de Majorca Spain 22%
Funchal Portugal 21%
Marbella Spain 19%
Sharm el-Sheikh Egypt 17%
Dubai United Arab Emirates 13%
Benalmadena Spain 6%
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