A New Hotel Brand, first property to open in San Francisco

  • Published by Ozgur Tore

proper hotel sf

Today, the newly formed Proper Hospitality announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality’s first Proper Hotel is going to open in San Francisco by the end of this year.

The first Proper Hotel will be San Francisco Proper, a 135-room boutique hotel scheduled to open next winter in a newly-renovated historic building at the center of San Francisco’s booming Mid-Market neighborhood. It will feature three chef-driven restaurants on the ground floor, as well as a restaurant and bar on the rooftop with panoramic views of the San Francisco skyline. The interiors, which honor the distinct character of the historic flat-iron building and the surrounding area, will be designed by Kelly Wearstler Interior Designs. San Francisco Proper also will announce a series of local partnerships including creative collaborations with some of the most interesting brands, institutions and individuals in the Bay Area.

Each Proper Hotel will be a unique reflection of the vibrant community around it, but will share the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators – innovators in food, beverage, technology, art, music, fashion and wellness.

San Francisco Proper will be opening late 2015 and Austin Proper will open mid 2017.


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