Asian hospitality groups Dusit International and Prince Hotels have entered into a strategic partnership to expand their reach in the region and beyond. The partnership takes the form of a marketing alliance, formalized by the signing of a memorandum of understanding on 17 February 2015 at the Dusit Thani Bangkok hotel in Thailand. The alliance allows for the companies to leverage on each other’s local expertise, as well as sales & marketing resources, to create opportunities for cross-selling, marketing and promotions.
This partnership demonstrates Dusit’s growing commitment to the Japanese market, which ranks amongst the top 3 inbound geographic source markets both to Thailand as well as to Dusit Hotels and Resorts. Recognizing the significance of this market, in 2002, Dusit established a Japanese Centre within its Bangkok headquarters, followed by the opening of a Regional Sales Office in Tokyo in 2013.
Prince Hotels is Japan’s largest hotel chain, operating 51 hotels across Japan, China, Taiwan, Malaysia and Hawaii, U.S.A. Prince Hotels also comprises a golf and ski resort business with a further 28 golf courses and 10 ski resorts currently in operation. Thailand ranks amongst the top 5 inbound source markets for Japan, as well as for Prince Hotels.
“We are extremely happy to have reached this agreement on a marketing alliance with Dusit International,” said Mr Masanori Kobayashi, President of Prince Hotels, Inc. “We expect that the synergies between Dusit, a company that delivers the ‘Gracious Hospitality’ of Thailand, and Prince Hotels which fosters the spirit of Japanese ‘omotenashi’ hospitality, will successfully enhance international awareness of both brands.”
On the signing, Khun Chanin Donavanik, Managing Director and CEO of Dusit International said, “We are pleased to enter into his partnership with Prince Hotels as Japan is a key feeder market for Dusit across the group. This is especially significant as we prepare to launch our highly anticipated Dusit Thani Guam Resort in Q2, the tallest building on the island and the newest resort to open since 1999. Being home grown hospitality brands who share common core values of Asian hospitality, this mutually beneficial alliance enables us to strengthen our brand presence as well our international footprints. I am confident this partnership will be successfully rewarding for many years to come.”