3 Aloft, 1 Sheraton to strengthen Starwood’s Latin American portfolio

  • Published by Ozgur Tore

hotel soberano chihuahua

Starwood Hotels & Resorts Worldwide announced an agreement with GH Pegasus to open three Aloft branded hotels by the end of 2017, and an agreement with Hoteles Real Chihuahua will unveil a Sheraton branded Hotel by November 2015. With these new signings, Starwood will further strengthen its footprint across Latin America.

Thanks to the agreement with GH Pegasus, Starwood adds Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica to its portfolio and Sheraton Chihuahua Soberano Hotel after an agreement with Hoteles Real Chihuahua.

Since its launch in Latin America, Aloft has experienced record-growth. The current development pipeline for the brand in Latin America covers six hotels in three countries. Aloft Asuncion in Paraguay, Aloft Montevideo in Uruguay and in Mexico Aloft Hermosillo are set to open in 2016 followed by Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica in 2017. With these signings, the Aloft brand will nearly double its portfolio in the region by 2017. Additionally, the brand’s footprint in Mexico will triple from two hotels in operation – Aloft Cancun and Aloft Guadalajara – to six, significantly increasing the brand’s presence in the country.

Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica will be operated by Grupo Presidente under franchise agreements. Aloft Tijuana will redefine the conventional hotel scene for today’s traveler with its innovative offerings and socially-savvy style. Tijuana, located in the state of Baja California on the border of the United States, is one of the most important industrial and business hubs in Mexico and home to major multinational corporations. The hotel will feature 150 loft-like guestrooms fully equipped with the brand’s signature amenities. Guests will be able to mix and mingle over lively music at W XYZ Bar, exercise at RE:CHARGE and relax in the refreshing outdoor Splash pool.

Secondary cities have become significantly important in the region as business travel rises domestically, and Aloft Coatzacoalcos and Aloft Poza Rica will address growing demand. Located on the Gulf of Mexico, Coatzacoalcos is the third largest city in the state of Veracruz and is home of the fourth largest port in the country. The newly built Aloft Coatzacoalcos will feature 133 loft-like guestrooms. Poza Rica, also located in the state, is an oil and gas hub with offices for some of the most important multinational firms. Aloft Poza Rica is a conversion of an existing hotel and will have 127 rooms. Both will provide guests access to a vibrant social scene at W XYZ Bar, RE:CHARGE, a fully equipped fitness center and an outdoor Splash pool.

With the opening of Sheraton Chihuahua Soberano Hotel, Starwood will increase its Sheraton footprint to six hotels in the country, and to 37 in the region.

The conversion, managed by Hoteles Real de Chihuahua, will be completely renovated prior to its debut in November 2015. The property will feature 194 guestrooms and 10 suites, two signature restaurants and all of the Sheraton brand’s signature offerings, including a Sheraton Club lounge, the state-of-the-art technology of [email protected], and Sheraton Fitness. With more than 14,000 sq. ft. of meeting space, it will boast the largest meeting space in the market, catering to major corporate, government and social events.

The Sheraton Chihuahua Soberano Hotel is located in the upscale northern zone of the city and is only five minutes away from the San Francisco Country Club—an exclusive, 18-hole golf course and some of the most industrial parks in the city.


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