Wyndham Hotel Group announced the global launch of its groundbreaking new loyalty program, Wyndham Rewards. Wyndham Rewards is investing $100 million in the new marketing campaign, which stars Kristofer Hivju from “Game of Thrones” and “Force Majeure,” and includes playful TV and radio spots, digital media assets and on-property collateral at more than 7,500 hotels worldwide.
To celebrate, Wyndham Rewards is kicking-off a summer promotion where members can earn 3,000 bonus points after just one qualified stay, now until September 7th.
A modern, colorful take on a timeless persona, the “Wyndham Rewards Wyzard,” played by Hivju, is an empowering, optimistic character who magically appears with his signature blue smoke to reward members during their travels. Through creative, imaginative vignettes, the Wyzard brings the simplicity and ease of the new program to life and underscores the campaign’s core tenant and tagline, “You’ve Earned ThisSM.”
The Wyzard marks the first advertising character ever used by the company in an umbrella marketing campaign.
Debuting globally but with a focus on the U.S. and Canada, the campaign includes multiple TV spots on cable networks such as ABC Family, ESPN and TBS, along with significant investments in digital video, radio and unique social media content.
For more information on the new program and the summer promotion bonus offer, including full terms and conditions, visit www.wyndhamrewards.com.