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Aloft Brand Debuts in Sydney

  • Published by Ozgur Tore

aloft hotelsStarwood Hotels and Resorts Worldwide, Inc. debuts its leading-edge Aloft brand in Sydney, Australia. Sydney’s first Aloft hotel will be located at 302 Pitt Street, after the city’s iconic Druids House building is transformed into a-state-of-the-art hotel by renowned, local designer, Carmen Glenister of Opera Studio Design and Sydney based Architects, Scott Carver.

Set to open in November 2016, the 136-room Aloft Sydney Pitt Street will be located in the heart of Sydney’s vibrant “Koreatown” district, close to the city’s business center and transportation network. Ever lively and eclectic, Koreatown attracts a young, fashionable set seeking extensive and varied dining, shopping and entertainment options. The hotel is close to Hyde Park, Pitt Street Mall— Australia’s busiest and most cosmopolitan shopping district— and George Street’s Event Cinema, home to Sydney’s red carpet premieres and film events. Aloft Sydney will appeal to stylish professionals and travelers seeking a new, dynamic option for their next city stay.

Retaining various elements of the historic 1909 building, the new Aloft hotel will feature spacious loft-like guest rooms with many amenities signature of Aloft: ultra-comfortable signature platform beds with plush bedding, walk-in showers with custom amenities by Bliss® Spa, complimentary bottled water, and signature coffee. As with all Aloft hotels, there is fast-and-free wireless Internet access throughout the hotel and plug-and-play connectivity to connect electronic devices to the 42'' flat-screen TV, turning the room into a high-tech office as well as an entertainment center.

The hotel’s ground floor will be a hub of buzzing activity, providing a stylish setting for guests to mix and mingle around the clock. Amenities that guests can look forward to include Re:fuelSM, the Aloft brand’s signature 24-hour gourmet grab & go food and beverage area. After hours, in-house guests and locals alike can enjoy refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series in the signature w xyzSM bar which extends into an outdoor “Backyard” - a place where music, cocktails and fun flow freely.

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