Accor, the world’s leading hotel operator, becomes AccorHotels. With its new name, AccorHotels intends to place the brand at the center of its ecosystem of hotel brands. It also aims at increasing the clout and visibility of AccorHotels, which is both an institutional and a commercial brand, by connecting it to its digital platform AccorHotels.com.
The Group also has a new simple, striking and universal signature that emphasizes on its desire to federate: Feel Welcome.
Feel Welcome encapsulates the generosity and the very essence of hospitality. It is a promise addressed to all our audiences: customers, employees and partners, so that they feel expected, unique and privileged.
Sébastien Bazin, AccorHotels Chairman and CEO, declared “Today, our Group changes and loudly and clearly proclaims its desire to go further, faster. Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost. The Feel Welcome promise is a strong commitment to all our audiences and enriches the bond between the Group and its brands.”