Marriott International and Universal Music Group (UMG) have created a first-of-its-kind global marketing partnership that will include exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. The first exclusive concert features Jessie J at the St. Pancras Renaissance London Hotel on June 30th.
The partnership joins Marriott International’s 19 brands, including The Ritz-Carlton, EDITION, JW Marriott, Renaissance and Marriott Hotels, with illustrious UMG music labels such as Capitol Music Group, Def Jam Recordings, Interscope Geffen A&M, Island Records, Republic Records and UMG Nashville.
Starting this summer, the partnership will premiere live performances for hotel guests at select properties across Marriott International’s portfolio of brands around the globe.
“Our new partnership with UMG reinvents the way we market to next generation travelers,” said Karin Timpone, global marketing officer, Marriott International. “We are bringing together the global traveler and the universal language of music in order to create and deliver unique experiences. The partnership will also help to amplify the benefits of the Marriott Rewards program for both new and loyal guests.”