“Music is a universal language that holds the power to transcend generations and our in-room amenity program is just one of the many ways that we at Hard Rock keep music at the forefront of the hotel guest experience,” says Matt Watts, director of music and marketing for Hard Rock Hotels & Casinos. “We look forward to further connecting guests with our brand’s passion, while supporting emerging artists and the ever-evolving musical landscape.”
Hard Rock Hotels & Casinos – with locations from Bali to Cancun, San Diego to Ibiza, and Chicago to Macau – announced the debut of Tracks. Vol.12: Mustang ICON50 Playlist, the latest collection of modern sounds available exclusively to hotel guests around the world as part of the brand’s complimentary music amenity program, The Sound of Your Stay®.
Available now at Hard Rock Hotels & Casinos worldwide, the collection comes to life through Hard Rock’s involvement and partnership with Ford Motor Company’s ICON50 program that celebrates the 50th anniversary of Mustang, which much like music inspires a sense of freedom, independence and adventure.
Tracks. Vol. 12 features many of the ICON50 artists, including ASTR, Cathedrals, Elle King and other distinguished artists breaking new ground and setting the stage for the future of the music industry. Bands such as Australia’s Sheppard, which have gained international fame in a little over a year since their debut album Bombs Away graze the playlist with massive hit tracks, such as “Geronimo” – recently certified platinum in the U.S.
Indie pop sensation and festival headliners – MisterWives – whose debut EP album charted No. 1 on the Billboard and Twitter Emerging Artist Chart are also featured on the playlist and saluted as one of the most impactful bands to reach the main stage this year.
Upon check-in, guests of Hard Rock Hotels & Casinos will receive a code to download the free Mustang ICON50Playlist, as well as have the option to stream the entire track list at http://music.hardrockhotels.com/. The newly unveiled playlist features contemporary sounds from the most notable new bands and artists making noise in the music industry and on the verge of a breakthrough, as showcased in the full track listing below:
ASTR – Operate
Betty Who – All of You
Cathedrals – Harlem
Elle King – Ex’s & Oh’s
Joywave – Somebody New
Misterwives – Imagination Infatuation
Sheppard – Geronimo
Smallpools – Karaoke
Young & Sick – Ghost of a Chance
Young Rising Suns – High
Appealing to the modern business or leisure traveler, the three elements of The Sound of Your Stay® create an unparalleled, authentic experience, allowing guests to channel their inner rock star –whether setting the mood with one of three playlists, nailing power chords on a Fender guitar during a jam session or matching beats and remixing like a professional DJ. As the first of its kind, this groundbreaking amenity program sets the industry standard in interactive programming, designed to provide guests with an all-encompassing music experience in the comfort of their hotel room.