Hard Rock Hotels & Casinos will become the first brand to unveil a branded station on Rdio’s platform through the company’s newly launched Promoted Music Experience (PME). Beginning August 24, 2015, fans around the world will be able to engage with the brand through Hard Rock’s exclusive profile and expertly curated radio station available at Rdio.com/HardRock.
With a catalog of more than 35 million songs, the partnership with Rdio will allow Hard Rock Hotels & Casinos to use the power of music to connect with fans around the globe by launching a central music hub that will feature a variety of listening experiences. From playlists featuring hand-selected tracks to highlight emerging artists and tunes that reflect different destinations, to unique sounds from around the globe and exclusive artist interviews, the Hard Rock branded station on Rdio will feature exclusive content not available anywhere else.
“The ways that music consumers are listening to music is completely different than it was just a years ago, and Hard Rock is thrilled to partner with Rdio to embrace new technologies in the streaming music space, and further showcase how prevalent music is in our DNA,” says Matt Watts, director of music and marketing, Hotels & Casinos, Hard Rock International. “It’s exciting to be able to share our brand voice through music and to have that available for guests and music consumers anywhere and at any time.”
In addition to the Hard Rock branded station and profile, listeners will also be kept updated on all things Hard Rock through tailored Rdio home stories, featuring the latest on new hotel openings, artists appearances, live music events and other exclusive fan opportunities. The Rdio and Hard Rock Promoted Music Experiences partnership is part of a yearlong agreement between the two brands with additional corporate partners to be announced.
“We are dedicated to providing advertising solutions that help brands expand their reach without detracting from the Rdio user experience.” said Jared Heiman, Head of Global Ad Sales, Rdio. “With PME, brands now have the unique opportunity to use music streaming and music discovery to connect with consumers.”
The growing collection of hotels applaud rock-n-roll through brand wide programs, from the interactive amenity “Sound Of Your Stay,” where guests jam out with hands-on music experiences, to the on-site VIBE managers, who keep a pulse on the feeling, atmosphere and energy at each hotel. In addition, Hard Rock boasts the world’s greatest rock memorabilia collection, kicked off with a Fender Lead II from Eric Clapton and a Les Paul from rival Pete Townshend, which now includes 78,000 legendary items.