Berjaya rebrands its Piccolo Hotel Kuala Lumpur

  • Published by Ozgur Tore

Ansa KualaLumpurBerjaya Hotels & Resorts has announced the rebranding of Piccolo Hotel Kuala Lumpur, a boutique hotel in the city managed by the group, to Ansa Kuala Lumpur. The new brand ‘Ansa Kuala Lumpur’, albeit just a name change at the moment, significantly marks the group’s forward venture for the hotel, and also reflects the natural end of the property’s previously shared ownership with a third party.

Emerging as a go-to lifestyle hub within one of the city’s most vibrant entertainment districts, the name change recognises the addition of several hospitality offerings at Ansa Kuala Lumpur. Joining the brand new Starbucks store – Starbucks Ansa, which is also the coffee chain’s 200th outlet in Malaysia and recently opened on 20 September adjacent to the hotel lobby is also the Greyhound Café – a mid-to-high end modern Thai cuisine outlet – which is expected to open for business in December this year.

As part of the transition, online traffic is redirected to the hotel’s new website domain for reservations, without any disruptions. Ansa Kuala Lumpur will begin changing its logo, marketing collateral and signage over the weeks to come.

The 167 guest rooms and suites on the other hand will retain their current nature inspired look and feel, providing sumptuous comfort and uncompromised convenience where guests can rest and unwind after a long busy day out and about in the city.


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