Led by Josh Held Design in partnership with Starwood’s design team, one of W’s most iconic properties - W New York – Times Square – has recently completed a full facelift and dramatic eight figure, $10 million renovation of the Living Room (lobby). The Living Room is a sultry, yet playful tribute to the Times Square of the past – from the gilded theaters of the 20s and 30s to the neon-soaked scene of the 70s and 80s. With lighting and special touches that change throughout the day, the new Living Room is the perfect place for guests to network by day and celebrate by night.
As guests step off the lifts, they are immediately greeted by an artfully designed die cut metal screen inspired by a ‘stage drape’, which creates an entryway into the Living Room. Directly behind the curtain is the heart of the Living Room where the use of smoked bronze glass, antiqued brass mirrors, blackened metal, velvety fabrics and high gloss lacquers evoke the grand style of theaters that once populated Times Square. Built-in tufted, skybox-inspired banquettes with glistening chandeliers and wallpaper with a matrix of gold pixels line the walls while additional seating in a serpentine pattern and cocktail tables fill the center of the room.
The renovation of the Living Room isn’t the only change coming to W New York – Times Square. Opened in September, Dos Caminos, one of New York City’s original Mexican restaurants, debuted at the hotel as the new flagship location for the restaurant’s parent company, BR Guest Hospitality. Designed by Brooklyn-based company hOmE, Dos Caminos features a 40-seat mezcal and margarita bar on the street level and a guacamole bar on the subterranean level where guests can enjoy an expanded menu of Chef Ivy Stark’s healthy Mexican dishes as well as a selection of 120 premium tequilas and delicious new cocktails. Blue Fin, W’s sushi and seafood restaurant, will also re-open to reveal a brand new look. The new Blue Fin, also a part of BR Guest Hospitality, will include a sushi bar led by BR Guest's Corporate Executive Sushi Chef Boo "Mike" Lim on the street level, and a bar, lounge area, communal table and expanded private dining room options on the upper level. The restaurant will have a sleek new design by Robert McKinley.
In addition, later this year, W Hotels the Store will open on the 7th floor of the hotel with a design nod to the old arcades of Times Square.
“This multi-million dollar renovation marks the beginning of the next act for our hotel,” said Ed Baten, General Manager, W New York – Times Square. “With new cutting-edge designs in the new Living Room and two dynamic new restaurant venues, W New York - Times Square is sure to provide an energized experience in the heart of NYC.”
As guests take in the bright lights of the big city in the new Living Room, they will enjoy a fresh menu of specialty cocktails created by the innovative and forward-thinking culinary group, indieFORK. The cocktail list, envisioned by indieFORK Mixologist, Albert Dempompeis (The Handy Liquor Bar) features homemade infused syrups ranging from habanero vermouth to sangria simple syrup. Dempompeis showcases his culinary background with the use of house made pickling such as red peppers and strawberries throughout the cocktail list. Cocktails include The Sunset Park Mule (Herradura Reposado, spicy ginger beer, sangria tincture, fresh pressed lime squeeze, citrus spaghetti), The Rush Hour SideCar (Remy Martin, blood orange puree, pickled strawberries, house sour) and The Washington Heights Manhattan (Hudson Baby bourbon, homemade habanero vermouth, grapefruit juice, black pepper, brandied cherry sprinkle, and hopped grapefruit bitters).