In response to the growing global demand of family travel and their evolving needs, new family programs are announced at more than 300 Le Méridien and Westin Hotels & Resorts around the world. The programs reinvent the kids club concept, reimagine family experiences within the hotel and introduce more meaningful branded amenities for young travelers.
With multigenerational family travel on the rise, the programs specifically cater to the new way modern families travel, with any combination of parents, aunts, uncles and grandparents traveling with children of all ages.
From interactive programming and signature amenities offered at all hotels to physical play spaces at many resorts, both programs celebrate “the Universal Language of Play” – a concept that connotes that playing knows no borders or language barriers but is a vehicle to explore, learn, develop new skills, express ideas and build relationships with others. The Westin Family program draws inspiration from nature to promote a sense of well-being; while Le Méridien Family channels the inherent creativity and curiosity of children to unlock destinations through the brand’s Filters of Discovery—Coordinates, Culture and Cuisine.
The Westin Family Kids Club is informed by the brand’s Six Pillars of Well-being, featuring dedicated space for children to eat well, play well, feel well, work well, move well and sleep (or nap) well.
Le Méridien Family Kids Clubs draws inspiration from each hotel’s destination, bringing a layer of local culture and allusions to iconic landmarks into the design, while the programming continues to “unlock the destination” with local musical instruments and artful yet playful games and toys. For instance, stylized life-size maps harken to coordinates and encourage kids to note where they are from in the world, creating icebreakers and conversation starters. Even the snacks served at the Kids Club have a level of interaction and embrace exposure to local cuisines and ingredients as an enriching experience.
The Westin Family program offers a variety of interactive activities that help children of all age groups connect with their environment. Both urban and resort hotels encourage exploration, from crab-hunting at The Westin Blue Bay Resort & Spa in Hainan, China to cooking activities fostered by the brand’s partnership with SuperChefs at The Westin Hilton Head Resort & Spa in South Carolina.
Le Méridien Family aims to ignite the imagination, so that young and old travelers can discover together. For instance, Le Méridien Ra Beach Hotel & Resort in Barcelona offers families of all ages the opportunity to unlock the destination with bicycle tours and photography lessons with access to the brand’s exclusive UNLOCKArt art partners in the area. Many hotels, like Le Méridien Phuket and Le Méridien Monte Carlo, offer experiences like Pétanque and a coffee and cocoa workshop that playfully harken back to the roots of the Parisian-born brand.