A new Design Hotel opens in New York’s chic SoHo district

  • Published by Ozgur Tore

11howard sohoA new Design Hotels member will open its doors in March 2016 at New York’s fashionable SoHo neighborhood, surrounded by world-class boutiques, restaurants, bars and galleries. This Design Hotels™ member embodies an authentic vision of a community hub through collaborations with contemporary artists and meaningful partnerships with local businesses and non-profit organizations.

11 Howard is set to take on New York’s hotel scene with its unique blend of cutting-edge Scandinavian design and socially-conscious hyper-localism. Original Aby Rosen’s reputation as an innovator within Manhattan’s hotel landscape was established with the launch of Gramercy Park Hotel, and is cemented with the conception of 11 Howard.

The 221-room boutique property describes its raison d’etre as “conscious hospitality.” This begins with the property’s design by influential Danish firm Space Copenhagen, then extends to its intuitive, discreet flow of service, which incorporates technology for self-check-in and smart room service delivery. Add to that world-class food and beverage offerings by famed restaurateur Stephen Starr; a dynamic co-working space, the 11H Collective; collaborations with standout contemporary artists, such as Katie Yang, Dan Attoe, and Hiroshi Sugimoto; and involvement with a number of nonprofit organizations and businesses (Global Poverty Project, Conscious Commerce, and others) in an effort to give back to the community and to the world, and you have an unrivaled downtown hub—cool, creative, and always conscious.

11 Howard’s all rooms have beautiful high ceilings and windows that allow for an abundance of natural light, with a material palette of subtly-hued variations of wood, warm metals, velvet, and wool, that will grow in character as it ages.


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