Starwood Hotels & Resorts Worldwide, Inc. has announced fourth Aloft hotel in UK. The 150-room hotel will be opened in a popular southern England coastal city.
The 150-room Aloft Brighton is due to open in September 2017 and will expand the brand’s growing footprint in the UK. The brand has two in London (Aloft London Tobacco Dock opens 2018), one in Liverpool and now one in Brighton.
Located adjacent to the new American Express Community Stadium, home of Brighton and Hove Albion Football Club, Aloft Brighton will form a key part of a new major development that includes a proposed specialist cancer treatment center underneath the hotel. The site also enjoys superb transport links, with an on-site mainline rail station and parking for 422 cars (including 27 disabled spaces), and is located within close proximity to Brighton city-center and its popular attractions.
“As a global brand and leading hospitality company, Starwood’s UK market expertise gives us confidence that this alliance will be a huge success,” said Martin Perry, Brighton and Hove Albion Executive Director. “With its affordable price point, stylish design and accessible technology, the Aloft brand is the perfect choice for visitor accommodation at the American Express Community Stadium, appealing to multiple business segments including conference delegates, football supporters and visitors to the two Universities adjacent to the stadium.”
Aloft Brighton will feature SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. Hotel amenities will include an onsite restaurant; Aloft’s signature Re:chargeSM fitness center; 55 square meters of creative meeting space equipped with the latest audio-visual hardware; and Re:fuelSM by Aloft, a unique and convenient deli option for guests on the go, offering an array of food and drinks available 24 hours a day.
Aloft Brighton will be managed by Interstate Europe’s UK division, part of the leading global hotel management company, Interstate Hotels & Resorts, which also operates the 136-room Four Points by Sheraton in Kecskemet, Hungary.