Le Meridien brand to re-enter Italian market

  • Published by Ozgur Tore

le meridien logoStarwood Hotels & Resorts Worldwide announced that its Le Méridien brand will re-enter Italian market. The new Le Meridien hotel will open by the end of this year.

Owned and managed by the Toti Group, Le Méridien Visconti Rome is scheduled to debut by the end of this year following an extensive renovation and conversion from the independent Visconti Palace Hotel.

Le Méridien Visconti Rome is ideally located in the Prati district near the Vatican, Castel Sant’ Angelo and one of Rome’s premier shopping streets, Via Cola di Rienzo. The hotel is also within walking distance from Piazza di Spagna, Piazza del Popolo, Villa Borghese, Piazza Navona and the Pantheon.

“We are certain that working with Starwood, which is known for its indisputable experience and capability, will strengthen our know-how in the field of hotel management. Le Méridien Visconti Rome will become a leading example for the hotel industry in Rome, which is a strategic industry for the economic recovery of our country,” said Pierluigi Toti, President of Silvano Toti S.p.A., the Financial Holding company of the Toti Group.

Guests will experience signature amenities from the Parisian-born brand including Le Méridien Hub, an innovative reinterpretation of the traditional hotel lobby into an experiential space for creative and curious minded guests to converse, socialize and exchange. The signature Latitude Bar will serve coffee specialties from the brand’s long term partner, Illy, as well as light bites by day and Sparkling aperitifs by night.

Each of the 240 modern guest rooms and suites will offer stunning mid-century modern design with spacious work spaces and subtle technology. Bringing the romance of Rome to life, the hotel’s curated culinary offerings will include a stunning rooftop terrace, all-day dining restaurant, breakfast room and bar. The fitness centre will provide guests the opportunity to experience an invigorating workout.

“Italy continues to be a key market for Starwood and a much sought-after destination,” said Karl Bieberach, Vice President, Development, Starwood Hotels & Resorts, Europe. “Our Le Méridien brand is an attractive conversion choice for owners and developers, and the brand is a perfect fit for one of the most inspiring and captivating cities in the world.”

Starwood has a long history of operations in Italy, with 23 hotels in the country today under five of its design-led brands: St. Regis, The Luxury Collection, Sheraton, Westin and Four Points by Sheraton. This new hotel will join four other Starwood hotels in Rome, including The St. Regis Rome, The Westin Excelsior Rome, Sheraton Roma Hotel & Conference Center and Sheraton Golf Parco de’Medici.


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