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The World’s Most Valuable Hotel Brands

  • Published by Ozgur Tore

Hilton Nay Pyi Taw

The leading brand valuation and strategy consultancy Brand Finance evaluated and ranked the most powerful and valuable hotel brands.

Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totaling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.

This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.

Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”  

Rank 2016 Brand Parent Company Domicile Brand Value 2016 (USDm) Brand Rating 2016
1 Hilton Hilton Worldwide Holdings US 7,819 AAA
2 Marriott Marriott International US 5,315 AAA
3 Hyatt Hyatt Hotels Corp US 3,452 AAA-
4 Sheraton Starwood Hotels & Resorts US 3,404 AAA-
5 Holiday Inn Intercontinental Hotels Group UK 2,950 AA+
6 Courtyard Marriott International US 2,845 AAA
7 Hampton Inn Hilton Worldwide Holdings US 2,523 AAA
8 Mercure Accor France 1,795 AA+
9 Ramada Wyndham Worldwide Corp US 1,757 AA
10 Shangri-La Shangri-La Asia Ltd China 1,711 AAA
11 Hotel ibis Accor France 1,643 AA
12 Westin Starwood Hotels & Resorts US 1,418 AA+
13 DoubleTree Hilton Worldwide Holdings US 1,370 AA+
14 Premier Inn Whitbread Plc UK 1,089 AAA
15 Four Points Starwood Hotels & Resorts US 907 AA
16 Embassy Suites Hotels Hilton Worldwide Holdings US 855 AAA-
17 Fairfield Inn & Suites Marriott International US 835 AA
18 Crowne Plaza Intercontinental Hotels UK 817 AA-
19 Renaissance Hotels Marriott International US 779 AA
20 Novotel Accor France 765 AA
21 Comfort Inn Choice Hotels Intl Inc US 707 AAA-
22 NH Hoteles Nh Hotel Group Spain 643 AA+
23 Residence Inn Marriott International US 609 AA+
24 SpringHill Suites Marriott International US 596 AA
25 Autograph Collection Hotels Marriott International US 560 AA-
26 The Ritz Carlton Marriott International US 546 AA+
27 Melia Melia Hotels International Spain 503 AAA-
28 TRYP Wyndham Worldwide Corp US 486 AA-
29 Homewood Suites Hilton Worldwide Holdings US 485 AA+
30 Quality Choice Hotels Intl Inc US 451 AA-
31 Aloft Starwood Hotels & Resorts US 441 AA
32 InterContinental Intercontinental Hotels UK 440 AA-
33 Howard Johnson Wyndham Worldwide Corp US 418 AA-
34 Millennium Hotels City Developments Ltd Singapore 399 AA-
35 XIV Resorttrust Inc Japan 393 AA-
36 Taj Indian Hotels Co Ltd India 314 AA+
37 Extended Stay America Extended Stay America Inc US 307 AA-
38 Mandarin Oriental Mandarin Oriental Intl Ltd Hong Kong 306 AA
39 Baymont Wyndham Worldwide Corp US 300 AA-
40 Sol Melia Hotels International Spain 294 AAA-
41 Copthorne Hotels City Developments Ltd Singapore 293 AA-
42 Jinjiang Sh Jinjiang Intl Hotels China 278 AA+
43 Luxury Collection Starwood Hotels & Resorts US 276 AA-
44 Comfort Suites Choice Hotels Intl Inc US 267 AAA-
45 Homeinns Homeinns Hotel Group China 264 AA+
46 Pullman Accor France 244 AA-
47 Le Meridien Starwood Hotels & Resorts US 243 AA-
48 La Quinta La Quinta Holdings Inc US 228 AA-
49 Radisson Blu Rezidor Hotel Group Belgium 216 A+
50 Waldorf Astoria Hilton Worldwide Holdings US 205 AA
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