W Hotels brand to debut in Scotland

  • Published by Ozgur Tore

W EdinburghStarwood’s iconic W Hotels brand will debut in Scotland with W Edinburgh. Opening in 2021, W Edinburgh is located at the pulsing heart of the new Edinburgh St James development. W Edinburgh will form the centerpiece of the 1.7 million square foot development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential apartments, further reinforcing the city’s reputation as a booming cosmopolitan capital.

The Edinburgh St James development will see the shopping center currently on site replaced with 850,000 square feet of retail space, a multi-screen cinema and up to 250 new homes, as well as W Edinburgh. The project will support the city’s tourist industry, which contributes an estimated £260m to Edinburgh’s economy each year.

The hotel will offer 214 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). The rooftop will feature a buzzing destination bar and outdoor terrace, offering guests and locals 360-degree panoramic views of the historic skyline, along with a cutting-edge approach to cocktails and cuisine. Other areas will include W Lounge (the W brand’s energetic spin on the hotel lobby), a signature restaurant, FIT® - the ultimate workout facility, and an AWAY® Spa offering the W Hotels brand’s signature health and lifestyle experiences. An ideal venue for events, W Edinburgh will provide 2,450 square feet of ultra-modern event space.

The addition of W Edinburgh to Starwood’s UK portfolio complements the iconic W London - Leicester Square, which opened to great fanfare in 2011 and continues to wow jetsetters from around the world. W loyalists will revel in being able to experience two energetic and unique UK cities within a few hours of travel.

“The fact that W continues to drive growth across the EAME region is testament to the exceptional appeal of the brand to owners and developers. This standout location in the heart of Edinburgh will be a fantastic addition to the W portfolio,” said Karl Bieberach, Vice President Development, Starwood Hotels & Resorts, Europe.


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