Marriott buys Starwood, becoming world's largest hotel company, loyalty programs will reciprocate

  • Published by Ozgur Tore

marriott starwoodAlmost a year after first announcing the merger agreement, Marriott International has completed its $13 billion purchase of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest and best hotel company.

Marriott now offers the most comprehensive portfolio of brands including leading lifestyle brands, a significant global footprint, and leadership in the luxury and select-service tiers as well as the convention and resort segment.

Now, Marriott will match member status across Marriott Rewards – which includes The Ritz-Carlton Rewards – and Starwood Preferred Guest (SPG), enabling members to transfer points between the programs for travel and exclusive experiences when they link their accounts later today.

Members of the Marriott Rewards program and Starwood Preferred Guest (SPG) were immediately able to link their accounts at to begin earning and redeeming points at all those hotels.

“We believe that Marriott now has the world’s best portfolio of hotel brands, the most comprehensive global footprint, and the most extensive loyalty programs, providing an unparalleled guest experience. Combining Starwood’s brands with ours better enables Marriott to reach our goal of having the right brand in the right place to serve our loyal guests and welcome new ones,” said Arne Sorenson, President and Chief Executive Officer of Marriott International. “We can now provide a better range of choices for our guests, more opportunities for our associates, and greater financial benefits for our owners, franchisees, and shareholders.”

The new company will operate or franchise more than 5,700 properties and 1.1 million rooms, representing 30 leading brands from the moderate-tier to luxury in over 110 countries. With the completion of this acquisition, Marriott’s distribution has more than doubled in Asia and the Middle East.


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