Menu

IHG to operate 20 hotels across Europe

  • Published by Ozgur Tore

ihgInterContinental Hotels Group (IHG) and NOVUM Hotel Group, (NOVUM Group), one of the largest hotel groups in Germany, have today announced the signing of a Multiple Development Agreement (MDA) spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands. The MDA is the first venture together between both companies.

IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion.

Hamburg based NOVUM Hotel Group currently has 99 hotels across Germany including their own brand hotels, and those developed in partnership with IHG will be franchised.

Rob Shepherd, Chief Development Officer, IHG, Europe, said: “Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”

David Etmenan, Chief Executive Officer & Owner, NOVUM Group, adds: “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”

Advertisement

Most Read in this category since 01.01.2016

Prev Next

Destinations

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...