A strategic focus on international growth made Meliá Hotels International the first Spanish hotel chain to open hotels in countries such as China, the USA or the United Arab Emirates, as well as becoming market leader in traditional regions such as Europe, Latin America or the Caribbean.
Meliá currently operates hotels in 41 countries, with 82% of them operated under management, lease or franchise agreements, leading to relationships with more than 400 different hotel owners. The company’s medium-term objective is to earn a place among the top ten international hotel management companies, which is clearly reflected in the new hotels scheduled to join the company, 100% of which will be added under those type of agreements.
In 2016, Meliá Hotels International’s efforts have focused primarily on strengthening its international presence, having opened only two hotels in Spain: the Sol Costa Atlantis in Tenerife and the Gran Meliá Palacio de los Duques in Madrid, the latter being the strongest sign of the company’s commitment to excellence, providing luxury and exclusivity in the heart of the Spanish capital, in a hotel which combines history, art and modernity thanks to its construction within a historic building.
In Europe, highlights include the opening of the new Innside Aachen, Innside Leipzig and Innside Ostend Frankfurt ECB in Germany. The Innside by Meliá brand continues to offer a new, fresh and sustainable interpretation of value, supporting the trend within the company to position itself as leader in the "bleisure" hotel business in important urban centers. In addition, we also signed the first five-star Meliá hotel in Portugal. The Meliá Lisbon is scheduled to open in 2018.
Meliá continues to grow in Africa, this year opening the Sol House Taghazout Bay - Surf located in one of the most important surfing destinations in Morocco, complementing the existing hotels on the African continent with the first resort for the Sol Hotels & Resorts brand, ideal for young and energetic millennials, and fans of surfing, the sun and adventure. The company also signed two new hotels, the Meliá Serengeti, its second hotel in Tanzania, and Meliá Salamansa in Cabo Verde, where there are already three other Meliá hotels plus the imminent opening of the Meliá Llana.
In the Americas, the company has strengthened its presence in the United States with the opening of the Innside New York NoMad and the ME Miami hotels in two of the most cosmopolitan cities in the USA and the world. In South America, we will increase our footprint in Brazil with the opening of the new TRYP Barra Pernambuco, and the Gran Meliá Rio de Janeiro scheduled to open later this year. The Company also plans to open the Meliá Cartagena de Indias before the end of the year, its fourth hotel in Colombia. In the Caribbean, Meliá made its debut in Jamaica with the all-inclusive resort Meliá Braco Village.
2016 is a year for the consolidation for Meliá Hotels International in Asia Pacific, a region in which it has strengthened its presence with the opening of the Meliá Yangon in Myanmar and Meliá Makassar in Indonesia. This year the company also plans to open the Sol House Bali Legian, also in Indonesia, and the Sol House Phu Quoc in Vietnam. Regarding the addition of new hotels, this is region where the company is focusing its plans for the future, having consolidated its presence in Indonesia this year, Meliá’s most important market in Asia Pacific and key to growth the region, with the signatures of agreements to operate the Meliá Lombok Tangkong, Meliá Bintan and Meliá Pekanbaru. In the second half of 2018, the company also expects to open the Meliá Ho Tram, one of the company’s most recent additions and its fourth hotel in Vietnam.
Regarding the Middle East and Indian Ocean, this year also saw the signatures of the Meliá Almaty in Kazakhstan, Innside Doha in Qatar and Gran Meliá Maldives in the island nation of the Maldives, resulting in a very positive forecast for hotel openings in the different regions outside Spain. So far this year, the Company is making strong progress in internationalization, adding more than 2,000 new rooms, and with a global schedule for future openings between 2017 and 2020 which already includes 50 hotels and over 12,500 rooms.