InterContinental Hotels Group (IHG) now has over 100 hotels that have been signed or opened in Germany. There are now 65 hotels open in Germany and 35 further properties in the pipeline due to open in the next three to five years. Germany is one of the company’s ten global key markets.
IHG’s success in Germany is based on its well-established strategy of working with Multiple Development Agreement (MDA) partners, such as UBM. Germany is one of the world’s top inbound travel destination in 2016*, and domestic travellers are increasingly choosing to stay at midscale brands, fuelling demand for Holiday Inn Hotels & Resorts, an engine of growth for IHG.
Angela Brav, CEO, Europe, IHG, commented: “Reaching 100 hotels open or signed in Germany is an important milestone for IHG. This has been a great year for growth for IHG across Europe, and we’ve seen particular success in Germany, one of our key markets. This is testament to the strength of our brands, great partners and a great team. We are particularly proud to be bringing our Holiday Inn Express Next Generation design to Germany. It has revolutionised the design of our public spaces and guest rooms meaning we’re able to offer our guests more where it matters. We’re looking forward to rolling out more Next Generation hotels across Germany and the rest of Europe.”
IHG has 35 further properties in the pipeline due to open in the next three to five years including Holiday Inn® Dusseldorf City Toulouser All, Holiday Inn® Dussel-dorf – Hafen, Holiday Inn Express® Berlin – Alexanderplatz and Holiday Inn Express® Cologne - City Centre.