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Grupo Posadas unveils La Colección in Mexico

  • Published by Ozgur Tore

la coleccion

With its vibrant culture and stunning seaside locales, Mexico continues to allure international travelers and today, La Colección makes its debut. Grupo Posadas, the largest hotel operator in Mexico, unveils La Colección, a newly envisioned brand that embodies a portfolio of the group’s coveted resorts set in Mexico’s most sought-after beach destinations.

Previously known as Fiesta Americana Resort Collection, La Colección currently includes 12 resorts spread throughout Cancun, Riviera Maya, Los Cabos, Acapulco, Puerto Vallarta, Playa del Carmen, Cozumel and Kohunlich in Chetumal.

For this new vision, Grupo Posadas enlisted the expertise of R&R Partners who developed the creative rebranding that positions La Colección as the Mexican resorts where travelers can realize their dream vacation.

La Colección, which means the collection in English, distinguishes Grupo Posadas’ beach resorts apart from their other 200 properties set throughout Mexico. Under the subcategories of Luxury, Bonding, Lifestyle and Active – this dedicated portfolio allows travelers to easily select a dream vacation based on their unique preferences. La Colección features a variety of vacation options ranging from family-friendly and adult-only all-inclusive to exclusive European plans. Each one of the 12 properties have a unique offering and are designed to appeal to different needs, whether guests are looking for luxury experiences, a time to bond with their loved ones, an active experience to expand their horizons or a lifestyle vacation that offers a full sensory experience. Properties under La Colección include:

La Colección will continue to grow within Mexico and abroad in the next couple of years with the inauguration of Grand Fiesta Americana Acapulco Diamante, and the rebranding of the new Live Aqua Boutique Resort in Playa del Carmen. The brand’s lifestyle brand, Live Aqua, will also be expanding internationally with the development of five Live Aqua properties in the United States in the metropolitan areas of Chicago, Los Angeles, Miami, Houston and Washington D.C.

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