A new class of service is introduced on flights: Main Canine Select.
The new cabin service by Virgin America, the airline that is reinventing domestic travel, announced a new class of service on its domestic flights nationwide.
The new cabin service (located in the airline’s current First Class cabin – rows 1-2 on most of Virgin America’s Airbus A320-Family fleet) will cater specifically to the airline’s four-legged clientele. Virgin America’s Official Pet Liaison, Boo – “The World’s Cutest Dog”– suggested an elevated class of service for dogs. The airline’s creative team took that idea and ran with it, developing a custom-designed cabin for travelers’ pets. The new Main Canine Select service, set to roll out today on select flights nationwide, offers furry travelers an interactive light installation that allows pups to chase fully rendered cats, an “open air” lavatory with mood-lit fire hydrants, custom-designed air vents situated at each seat to simulate that head-out-the-window feeling of a car ride and a curated selection of features via the airline’s Red in-flight entertainment platform, such as an endless loop of tennis matches and a thumbs-free on-demand tapas menu.To coincide with the launch of Main Canine Select, Virgin America is also launching a new Elevate “Top Dog” status level designed exclusively for the airline’s four-legged frequent flyers that includes a complimentary checked “doggy bag,” Virgin America pet hoodies and curbside hydrants for added convenience.